Servapalooza is VF Corporation’s global day of service, bringing together employees from across brands and regions to give back to the communities where they live and work. Through hands-on volunteerism, VF teams partner with local nonprofits and community organizations to support causes ranging from environmental stewardship and sustainability to education, food security, and social equity.

For this project, I created a video highlighting the energy, purpose, and human impact of Servapalooza—capturing VF employees in action as they stepped outside their day-to-day roles to make a tangible difference. The piece focuses not just on the scale of participation, but on the personal stories behind the work: teamwork, pride, and a shared commitment to using VF’s global reach as a force for good.

The video was designed to feel authentic and people-driven, showcasing real moments from volunteer sites while reinforcing VF Corporation’s values around responsibility, community engagement, and positive social impact. It serves as both a celebration of the volunteers involved and a reflection of VF’s ongoing commitment to purpose-led leadership beyond its products and brands.